[Document type in caps — PROPOSAL, WHOLESALE PRICING, COMPANY PROFILE · ≤ 4 words]

[What this document is, in plain words — one phrase may be wrapped in sg-doc-accent (orange, display size) · ≤ 8 words]

[One sentence on what the reader gets, in the brand voice · ≤ 25 words]

[Prepared for <name, organisation> · <Month D, YYYY> · ≤ 14 words]

[Two digits: 01, 02 · ≤ 1 words]

[Section label in caps · ≤ 4 words]

[The section’s claim in display caps — one phrase may change colour · ≤ 8 words]

[One or two sentences that open the section · ≤ 35 words]

[Heading in display caps · ≤ 8 words]

[Paragraphs of three to five sentences]

[Two digits: 01, 02 · ≤ 1 words]

[Section label]

[The section’s claim in display caps · ≤ 8 words]

[One or two sentences · ≤ 35 words]

[Heading in display caps · ≤ 8 words]

[Paragraphs of three to five sentences]

[Heading in display caps · ≤ 8 words]

[Left column]

[Right column]

[WHY GOOD JOURNEY — or the claim it proves · ≤ 8 words]

[Benefit title]

[One or two sentences]

[Benefit title]

[One or two sentences]

[Benefit title]

[One or two sentences]

[The question the table answers — e.g. WHY IS GOOD JOURNEY BETTER? · ≤ 8 words]
[Item][Detail][Amount]
[Row][Detail][0.00]
[Row][Detail][0.00]
[Total][0.00]

[Competitive information as of <Month YYYY>; sources · ≤ 25 words]

[Tier name]

[$0] [per month]

  • [Included]
  • [Included]

[Who this is for]

[Tier name]

[$0] [per month]

  • [Included]
  • [Included]

[Who this is for]

[Tier name]

[$0] [per month]

  • [Included]
  • [Included]

[Who this is for]

[Conditions that apply to every tier · ≤ 30 words]

[Product or plan name · ≤ 6 words]

[$0.00 · ≤ 2 words] [per case of 12 / per month · ≤ 5 words]

[Conditions: minimums, validity date · ≤ 20 words]

[The customer’s words, verbatim, with permission · ≤ 50 words]

[First name and last initial, or full name with permission · ≤ 5 words]

[City, or role and organisation · ≤ 8 words]

[Label in caps · ≤ 4 words]

[The fact, in one or two sentences · ≤ 45 words]

[The next step as a verb in caps — ORDER YOUR FIRST CASE · ≤ 8 words]

[Why now, in one sentence · ≤ 25 words]

[Write to hello@goodjourneyfoods.com or visit goodjourneydonuts.com · ≤ 12 words]

[Name]

[Title, organisation]

[Date]

[Name]

[Title, organisation]

[Date]

  1. [Source or note]
  2. [Source or note]

[Contact name and title, or Good Journey LLC · ≤ 8 words]

[goodjourneydonuts.com · hello@goodjourneyfoods.com · phone — one per line]