[ONE-PAGER, PRODUCT LINE or PROGRAMME · ≤ 4 words]
[The offer, one accent phrase · ≤ 8 words]
[One sentence on what the buyer gets · ≤ 20 words]
[Optional: Month YYYY · ≤ 3 words]
[WHY GOOD JOURNEY — or the claim it proves · ≤ 8 words]
[Benefit title]
[One or two sentences]
[Benefit title]
[One or two sentences]
[Benefit title]
[One or two sentences]
[Product or plan name · ≤ 6 words]
[$0.00 · ≤ 2 words] [per case of 12 / per month · ≤ 5 words]
- [What is included, one line each · ≤ 30 words]
- [What is included, one line each · ≤ 30 words]
[Conditions: minimums, validity date · ≤ 20 words]
[The customer’s words, verbatim, with permission · ≤ 50 words]
[First name and last initial, or full name with permission · ≤ 5 words]
[City, or role and organisation · ≤ 8 words]
[The next step as a verb in caps — ORDER YOUR FIRST CASE · ≤ 8 words]
[Why now, in one sentence · ≤ 25 words]
[Write to hello@goodjourneyfoods.com or visit goodjourneydonuts.com · ≤ 12 words]
[Contact name and title, or Good Journey LLC · ≤ 8 words]
[goodjourneydonuts.com · hello@goodjourneyfoods.com · phone — one per line]